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Always an Optimist Illuminating Primer
Details Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base. Makeup applies better, and stays put longer, too.Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.Ultra-fine pearls...- $8.40
$28.00- $8.40
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Always an Optimist 4-In-1 Mist Mini
Details Cloud-like hydrating mist instantly calms and nourishes skin, while making it look and feel more plump, smooth, and ready for makeup. Boosts the life of your foundation—more seamless, less cakey. Just fresh all day. Perks up your skin—and your senses, too, thanks to...- $4.50
$15.00- $4.50
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Always an Optimist 4-In-1 Mist
Details Cloud-like hydrating mist instantly calms and nourishes skin, while making it look and feel more plump, smooth, and ready for makeup.Boosts the life of your foundation—more seamless, less cakey. Just fresh all day. Perks up your skin—and your senses, too, thanks to its...- $8.40
$28.00- $8.40
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Always An Optimist Illuminating Primer Mini
Details Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base. Makeup applies better, and stays put longer, too.Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.Ultra-fine pearls...- $4.50
$15.00- $4.50
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With Gratitude Dewy Lip Balm
Details Sheer color, soft shine. The kind of tinted lip balm you can throw on without a mirror and still get right.Glides on with a smooth, satisfying slip. Feels comfy and cushiony, never greasy or sticky.Provides weightless hydration so lips feel nourished and nurtured....- $4.80
$16.00- $4.80
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Warm Wishes Effortless Bronzer Stick
Details Innovative liquid-like cream bronzer stick melts into skin for a believable, sun-kissed warmth that does not fade. Weightless, smooth-glide texture makes it easy to softly sculpt cheeks and eyes, and all over the face. Ultra blendable and buildable, this formula goes on smooth...- $8.40
$28.00- $8.40
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True To Myself Tinted Pressed Finishing Powder
Details A major multitasker, this super silky tinted powder instantly blurs, smooths, and sets makeup.Use on bare skin for easy, no-makeup makeup; over tinted moisturizer or foundation for boosted coverage; on top of concealer or Positive Light Under Eye Brightener to set; or to...- $9.60
$32.00- $9.60
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Stay Vulnerable Melting Blush
Details Inspired by the soft, flushed look we get when we feel the most vulnerable, this unique liquid-like cream melts on contact for a truly weightless wash of color that lasts all day.First-of-its-kind formula combines pigments with a non-greasy blend of lightweight oils and...- $7.20
$24.00- $7.20
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Stay Vulnerable Liquid Eyeshadow
Details Weightless liquid-to-powder eyeshadow blends and builds easily before setting to a soft, satin finish. Goes on velvety-smooth—never sticky—and applies evenly, making it a breeze to layer. Long-lasting, waterproof formula stays put with color that stays true all day—won’t crease, smudge, flake, fade, or...- $6.00
$20.00- $6.00
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Stay Vulnerable Glossy Lip Balm
Details Cushions like a balm, shines like a gloss. Super smooth formula wraps lips in long-lasting hydration with a hint of color and shine for plump, healthy-looking lips. Richly nourishing yet feels incredibly weightless and comfortable—never sticky! Improves lips’ texture while keeping them soft...- $6.00
$20.00- $6.00
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Soft Pinch Tinted Lip Oil Mini
Details Treat lips to more love—this unique gel formula transforms on contact into a tinted oil for the comfiest kiss of color and shine your lips have ever felt. Never sticky and loves to be layered! Give it one swipe for a slick wash...- $4.20
$14.00- $4.20
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Soft Pinch Tinted Lip Oil
Details Treat lips to more love—this unique gel formula transforms on contact into a tinted oil for the comfiest kiss of color and shine your lips have ever felt. Never sticky and loves to be layered! Give it one swipe for a slick wash...- $6.60
$22.00- $6.60
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Soft Pinch Matte Bouncy Blush
Details Bouncy, buildable putty blends like cream, blurs like powder. You have to feel it to believe it.Gives cheeks an airy, cloud-like flush that looks like a dream, with the most weightless, natural matte finish that won’t settle into creases, emphasize skin texture, or...- $8.10
$27.00- $8.10
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Soft Pinch Luminous Powder Blush
Details An easy-to-use hybrid of two award-winning bestsellers: Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter.Unexpectedly smooth and incredibly weightless, this airy blush goes on seamlessly for a pinch-perfect flush that seems to radiate from within.Highly pigmented base is packed with brilliant...- $8.10
$27.00- $8.10
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Soft Pinch Liquid Contour
Details Soft Pinch Liquid Blush, but make it contour. We took the same airy, blendable goodness that you love so much and put it into an easy-to-use liquid contour.Instantly enhance, add dimension, and play up your fave features with the look of real shadows....- $8.40
$28.00- $8.40
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Soft Pinch Liquid Blush Mini
Details Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color.Infused with long-lasting color pigments for all-day wear—a little goes a long way.Mistake-proof, it layers beautifully over liquid/powder formulas without disturbing makeup.Available in 11 shades:Joy – mute peach (dewy)Happy –...- $4.50
$15.00- $4.50
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Soft Pinch Liquid Blush
Details Airy and lightweight, this liquid formula blends and builds effortlessly—whether you want a soft, natural flush or a bold pop of color.Featuring pure color pigments mixed in a weightless, transparent base for true color payoff that flatters all skin tones.Long-lasting and ultra-pigmented, just...- $7.50
$25.00- $7.50
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Soft Pinch Blush Custom Set
Details Build your own blush duo with:Soft Pinch Liquid Blush (in your shade of choice) – A viral bestseller for a reason, with weightless, high-impact color that blends seamlessly to a pinch-perfect flush that lasts up to 12 hours Soft Pinch Blush Brush –...- $15.00
$50.00- $15.00
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Rare Eau de Parfum Travel Spray
Details THE SCENTWarm, evocative, and unexpected. Rich vanilla meets a hint of spicy ginger for a scent that’s both bright and sensual—never too sweet, always sophisticated. As it lingers, the sandalwood and skin musks reveal new layers over time, making every moment feel rare...- $9.00
$30.00- $9.00
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Rare Eau de Parfum
Details THE SCENTWarm, evocative, and unexpected. Rich vanilla meets a hint of spicy ginger for a scent that’s both bright and sensual—never too sweet, always sophisticated. As it lingers, the sandalwood and skin musks reveal new layers over time, making every moment feel rare...- $22.50
$75.00- $22.50
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