About Us

About Rarebeautiy

At Rarebeautiy, we believe beauty should be kind—kind to your skin, kind to animals, and kind to the planet. Founded on the principle that makeup shouldn’t come at the cost of compassion, we’ve crafted a line of 100% Vegan & Cruelty-Free Makeup that empowers you to express your unique self while staying true to your values.
Our journey began with a simple yet powerful observation: too many beauty brands compromise on ethics for profit, testing products on animals or using animal-derived ingredients that harm both creatures and the environment. We set out to change that—creating a space where beauty lovers don’t have to choose between performance, pigment, and compassion. Every product we develop is born from the belief that kindness and quality can coexist, and that true beauty shines brightest when it’s rooted in integrity.

Our Promise: Vegan & Cruelty-Free, Always

We’re proud to stand by unwavering standards that define every aspect of our brand:
  • 100% Vegan: No animal-derived ingredients—no beeswax, gelatin, carmine, or any components sourced from animals. Our formulas are crafted with plant-based, clean ingredients that nourish your skin while delivering bold, long-lasting results.
  • Certified Cruelty-Free: We never test our products, ingredients, or finished goods on animals—nor do we allow third parties to test on our behalf, even where required by law. We’re certified by leading cruelty-free organizations to ensure full transparency and accountability.
  • Ethically Sourced: Beyond being vegan and cruelty-free, we prioritize responsible sourcing of ingredients, partnering with suppliers who share our commitment to fair labor practices and environmental sustainability. We avoid harmful chemicals (like parabens, sulfates, and phthalates) to create products that are gentle on your skin and the planet.

Our Products: Beauty That Performs, Inside & Out

Rarebeautiy’s collection is designed for every skin type, tone, and style—proving that ethical makeup doesn’t mean sacrificing pigment, blendability, or longevity. From creamy lipsticks that glide on smoothly to buildable foundations that offer natural-to-full coverage, every product is:
  • Formulated with skin-loving ingredients (think nourishing oils, soothing extracts, and antioxidant-rich botanicals) to enhance your natural glow without clogging pores or causing irritation.
  • Available in inclusive shade ranges that celebrate diversity, ensuring everyone can find their perfect match.
  • Packaged with sustainability in mind—using recyclable, biodegradable, or refillable materials wherever possible to reduce our environmental footprint.
Whether you’re going for a fresh-faced everyday look or a bold, statement-making vibe, our products are designed to make you feel confident, seen, and proud of the choices you make.

Our Mission: Beauty with Purpose

At Rarebeautiy, we’re more than a makeup brand—we’re a community united by kindness. Our mission extends beyond creating great products:
  • We advocate for animal welfare, partnering with organizations that work to end animal testing in the beauty industry.
  • We support clean beauty education, empowering consumers to make informed choices about the products they use.
  • We strive to reduce our environmental impact through sustainable packaging, carbon-neutral shipping, and responsible manufacturing practices.
We believe that beauty is about authenticity—not perfection. It’s about celebrating what makes you rare, while standing up for what’s right.

Why Choose Rarebeautiy?

  • Ethics You Can Trust: Our vegan and cruelty-free credentials are non-negotiable—no greenwashing, no loopholes, just honest, transparent beauty.
  • Quality That Delivers: Our formulas are rigorously tested for performance, so you get makeup that looks great, feels comfortable, and lasts all day.
  • Community & Kindness: We’re committed to building a brand that lifts others up, celebrating diversity and encouraging self-love in every shade and formula.

Join the Rarebeautiy Movement

We’re thrilled to have you here—whether you’re a long-time vegan beauty enthusiast or just starting your ethical makeup journey. Together, we can redefine beauty as something that’s kind, inclusive, and unapologetically true to who we are.
Thank you for choosing Rarebeautiy—for choosing kindness, for choosing authenticity, and for making beauty a force for good.
Have questions, feedback, or just want to connect? Reach out to our team anytime at service@rarebeautiy.com—we’d love to hear from you.