Privacy Policy

Rarebeautiy Privacy Policy

At Rarebeautiy, we respect your privacy and are committed to protecting the personal information you share with us when browsing our website, purchasing our vegan and cruelty-free makeup products, or interacting with our customer service. This Privacy Policy explains what information we collect, how we use and protect it, and your rights regarding your personal data. By using our website or services, you agree to the collection and use of information as outlined in this policy.

1. Information We Collect

We collect information to provide, improve, and personalize our services, process orders, and communicate with you. The information we gather falls into two categories: personal information (data that identifies you) and non-personal information (anonymous data that does not identify you).

1.1 Personal Information

We may collect personal information when you:
  • Place an order (e.g., name, email address, phone number, shipping/billing address, payment details such as credit card information or PayPal account linked data).
  • Create a Rarebeautiy account (e.g., username, password, saved shipping/billing addresses).
  • Contact customer service (e.g., email, phone number, order number, details about your inquiry—including questions about vegan ingredients or cruelty-free certifications).
  • Subscribe to our newsletter or marketing communications (e.g., email address).
  • Participate in surveys, contests, or promotions (e.g., name, email, preferences for makeup products or ethical beauty topics).
Note: We do not store full credit card information on our servers. Payment details are processed securely by third-party payment providers that comply with industry standards to protect your financial data.

1.2 Non-Personal Information

We automatically collect non-personal information to analyze website performance and user behavior, including:
  • Device information (e.g., type of device, operating system, browser version, screen resolution).
  • Usage data (e.g., pages visited, time spent on the site, links clicked, search queries, referral source for how you found our website—such as a vegan beauty blog or social media).
  • Aggregated data (e.g., number of visitors to a product page for our vegan foundation, average order value) that is anonymized and cannot be linked to any individual.

2. How We Use Your Information

We use the information we collect for specific, legitimate purposes, including:
  • Process and fulfill orders: Verify your identity, process payments, ship vegan and cruelty-free makeup products to your address, and send order confirmations/tracking updates.
  • Manage your account: Allow you to access your order history, save preferences (e.g., favorite makeup shades, skincare concerns), and update your information.
  • Communicate with you: Respond to customer service inquiries (including questions about product ingredients or ethical practices), send important updates (e.g., order delays, policy changes), and share marketing communications (e.g., newsletters about new vegan products, exclusive offers) if you have opted in.
  • Improve our services: Analyze user behavior to enhance website functionality, develop new vegan makeup products that match community preferences, and optimize the shopping experience for ethical beauty lovers.
  • Prevent fraud and ensure security: Detect and prevent unauthorized transactions, protect against data breaches, and maintain safe interactions on our platform.
  • Comply with basic requirements: Fulfill tax obligations and maintain records for audit purposes related to order processing.

3. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information with trusted third parties only to fulfill the purposes outlined in this policy, and these parties are required to protect your data and use it only as instructed by Rarebeautiy.
Parties we may share information with include:
  • Payment processors: To securely process credit card payments (e.g., Stripe, PayPal).
  • Shipping carriers: To deliver your orders (e.g., USPS, UPS, DHL) and provide tracking information for your vegan makeup products.
  • Marketing and analytics partners: To send targeted communications (e.g., Mailchimp for newsletters about ethical beauty) or analyze website traffic (e.g., tools to understand which vegan products are most viewed).
  • Service providers: To maintain our website (e.g., web hosting companies), manage customer data (e.g., CRM tools to track inquiries about cruelty-free certifications), or handle customer service requests.
  • Business successors: In the event of a merger, acquisition, or sale of all or part of Rarebeautiy’s assets, your information may be transferred to the new owner (who will be bound by this Privacy Policy).

4. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These security practices include:
  • Encryption of data in transit (e.g., using SSL/TLS to secure data sent between your browser and our website) and at rest (e.g., secure servers for stored information about your orders or account).
  • Compliance with industry standards (e.g., PCI DSS for payment processing) to protect financial data related to your purchases.
  • Access controls (e.g., unique passwords, two-factor authentication for staff) to limit who can view personal information—especially details about your preferences for vegan products or sensitive payment data.
  • Regular security audits and updates to our systems to address potential vulnerabilities that could put your data at risk.
While we strive to protect your data, no security measure is 100% foolproof. We cannot guarantee absolute security, and you acknowledge that there is a risk of unauthorized access to your information.

5. Your Rights Regarding Your Information

You have certain rights regarding your personal information, including:
  • Right to access: Request a copy of the personal information we hold about you (e.g., your order history, saved addresses, or subscription status).
  • Right to correction: Ask us to update or correct inaccurate or incomplete information (e.g., a change to your shipping address or email preferences).
  • Right to deletion: Request that we delete your personal information (subject to basic obligations, e.g., retaining order records for tax purposes).
  • Right to opt out: Unsubscribe from marketing communications at any time (see Section 6 for details on how to do this).
  • Right to data portability: Request a copy of your information in a structured, machine-readable format to transfer to another service provider (e.g., if you want to move your order history to a personal finance tool).
  • Right to restrict processing: Ask us to limit how we use your information (e.g., if you dispute the accuracy of the data and want us to pause using it until it’s corrected).
To exercise any of these rights, please contact us at service@rarebeautiy.com with the subject line “Privacy Rights Request” and include your name, email address, and details about the request. We will respond within 30 days and may ask for additional information to verify your identity (to protect your data from unauthorized requests).

6. Marketing Communications

If you subscribe to our newsletter or opt in to marketing communications, we may send you emails about new vegan makeup products, promotions for cruelty-free beauty items, or updates on our ethical practices. You can unsubscribe from these communications at any time by:
  • Clicking the “Unsubscribe” link at the bottom of any marketing email.
Even if you opt out of marketing emails, we will still send you transactional communications (e.g., order confirmations, shipping updates, customer service responses), as these are necessary to fulfill our service obligations related to your purchase of vegan and cruelty-free products.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by basic record-keeping rules. For example:
  • Order information (e.g., name, address, payment details) is retained for 7 years to comply with tax and accounting regulations.
  • Account information is retained until you request its deletion (or if your account is inactive for 2 years, we may delete it after notifying you).
  • Marketing contact information (e.g., email addresses) is retained until you unsubscribe or request deletion.
Once your information is no longer needed, we securely delete or anonymize it to prevent unauthorized access.

8. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without parental consent, we will promptly delete that information. If you believe your child has provided us with personal information, please contact us at service@rarebeautiy.com.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms focused on ethical beauty, partner blogs about vegan makeup, or payment processor sites). This Privacy Policy applies only to Rarebeautiy’s website and services. We are not responsible for the privacy practices or content of third-party sites. We recommend reviewing the privacy policies of any third-party sites you visit—especially if they ask for your personal information.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices (e.g., adding new vegan product lines, updating data security measures) or community needs (e.g., addressing new questions about privacy related to ethical beauty purchases). When we make changes, we will:
  • Revise the “Last Updated” date at the top of this page.
  • Post the updated policy on our website.
  • Notify you of significant changes via email (if you have provided an email address) or a pop-up notice on our website.
We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website or services after the policy is updated constitutes your acceptance of the changes.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information—including how we handle data related to your vegan and cruelty-free makeup purchases—please contact us at: