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Soft Pinch Blush Custom Set
Details Build your own blush duo with:Soft Pinch Liquid Blush (in your shade of choice) – A viral bestseller for a reason, with weightless, high-impact color that blends seamlessly to a pinch-perfect flush that lasts up to 12 hours Soft Pinch Blush Brush –...- $15.00
$50.00- $15.00
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Soft Pinch Cheek & Lip Trio
Details The perfect set for gifting, with three ways to get a pinch-perfect flush from cheeks to lips.Soft Pinch Matte Bouncy Blush is a bouncy, buildable putty that blends like cream, blurs like powder for the dreamiest flush with a lasting, blurred matte finish.Airy...- $16.80
$56.00- $16.80
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Soft Pinch Liquid Blush
Details Airy and lightweight, this liquid formula blends and builds effortlessly—whether you want a soft, natural flush or a bold pop of color.Featuring pure color pigments mixed in a weightless, transparent base for true color payoff that flatters all skin tones.Long-lasting and ultra-pigmented, just...- $7.50
$25.00- $7.50
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Soft Pinch Liquid Blush Mini
Details Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color.Infused with long-lasting color pigments for all-day wear—a little goes a long way.Mistake-proof, it layers beautifully over liquid/powder formulas without disturbing makeup.Available in 11 shades:Joy – mute peach (dewy)Happy –...- $4.50
$15.00- $4.50
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Soft Pinch Liquid Contour
Details Soft Pinch Liquid Blush, but make it contour. We took the same airy, blendable goodness that you love so much and put it into an easy-to-use liquid contour.Instantly enhance, add dimension, and play up your fave features with the look of real shadows....- $8.40
$28.00- $8.40
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Soft Pinch Luminous Powder Blush
Details An easy-to-use hybrid of two award-winning bestsellers: Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter.Unexpectedly smooth and incredibly weightless, this airy blush goes on seamlessly for a pinch-perfect flush that seems to radiate from within.Highly pigmented base is packed with brilliant...- $8.10
$27.00- $8.10
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Soft Pinch Matte Bouncy Blush
Details Bouncy, buildable putty blends like cream, blurs like powder. You have to feel it to believe it.Gives cheeks an airy, cloud-like flush that looks like a dream, with the most weightless, natural matte finish that won’t settle into creases, emphasize skin texture, or...- $8.10
$27.00- $8.10
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Soft Pinch Mini Cheek & Lip Set
Details Two of our most-loved picks for cheeks and lips team up as irresistible minis for soft, rosy pops that won’t stop.Airy, lightweight, and long-lasting, Soft Pinch Liquid Blush Mini in Worth (true rose) gives all skin tones a soft, healthy flush that blends...- $7.80
$26.00- $7.80
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Soft Pinch Tinted Lip Oil
Details Treat lips to more love—this unique gel formula transforms on contact into a tinted oil for the comfiest kiss of color and shine your lips have ever felt. Never sticky and loves to be layered! Give it one swipe for a slick wash...- $6.60
$22.00- $6.60
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Soft Pinch Tinted Lip Oil Mini
Details Treat lips to more love—this unique gel formula transforms on contact into a tinted oil for the comfiest kiss of color and shine your lips have ever felt. Never sticky and loves to be layered! Give it one swipe for a slick wash...- $4.20
$14.00- $4.20
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Soft Pooch Blush Dog Toy - Faith
Details This toy is modeled after our bestselling Soft Pinch Liquid Blush in Faith.Soft, plush shape with a squeaker and crinkle in the handle of the blush. Applicator detaches to become two pieces. 7.5” L x 2” H x 1.82” WRecommended for small to...- $5.40
$18.00- $5.40
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Soft Touch Setting Powder and Baking Puff Duo
Details Pair it with pressed powder for a seamless finish. Diamond shape features rounded corners for precise application.Includes two puffs and a pouch for on-the-go touch-ups.Size: 2.5-3” H x 0.5” W- $4.50
$15.00- $4.50
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Something Rosy Lip & Cheek Set
Details A limited-edition set of special somethings curated by Selena to look and feel her best on her wedding day.SOMETHING OLD | Soft Pinch Tinted Lip Oil in fan-fave Happy (cool pink) starts glossy, leaves lips softly stained while gently plumping and staying comfortable—never...- $25.50
$85.00- $25.50
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Stay Vulnerable All-Over Eyeshadow Brush
Details Fluffy enough to blend seamlessly yet firm enough to give you control, this uniquely angled brush mimics your fingertip for a quick sweep of color. Super soft, densely packed bristles make it easy to pick up and blend out pigment. Designed to be...- $4.50
$15.00- $4.50
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Stay Vulnerable Glossy Lip Balm
Details Cushions like a balm, shines like a gloss. Super smooth formula wraps lips in long-lasting hydration with a hint of color and shine for plump, healthy-looking lips. Richly nourishing yet feels incredibly weightless and comfortable—never sticky! Improves lips’ texture while keeping them soft...- $6.00
$20.00- $6.00
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Stay Vulnerable Liquid Eyeshadow
Details Weightless liquid-to-powder eyeshadow blends and builds easily before setting to a soft, satin finish. Goes on velvety-smooth—never sticky—and applies evenly, making it a breeze to layer. Long-lasting, waterproof formula stays put with color that stays true all day—won’t crease, smudge, flake, fade, or...- $6.00
$20.00- $6.00
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Stay Vulnerable Melting Blush
Details Inspired by the soft, flushed look we get when we feel the most vulnerable, this unique liquid-like cream melts on contact for a truly weightless wash of color that lasts all day.First-of-its-kind formula combines pigments with a non-greasy blend of lightweight oils and...- $7.20
$24.00- $7.20
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Stay Vulnerable Mini Glossy Lip Balm Duo
Details Cushions like a balm, shines like a gloss.Super smooth formula wraps lips in long-lasting hydration with a hint of color and shine for plump, healthy-looking lips.Featuring two set-exclusive shades perfect for every day: Nearly Petal (soft pale pink) and Nearly Scarlet (true red).Richly...- $7.50
$25.00- $7.50
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True To Myself Tinted Pressed Finishing Powder
Details A major multitasker, this super silky tinted powder instantly blurs, smooths, and sets makeup.Use on bare skin for easy, no-makeup makeup; over tinted moisturizer or foundation for boosted coverage; on top of concealer or Positive Light Under Eye Brightener to set; or to...- $9.60
$32.00- $9.60
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Vanity Mirror
Details Prop it up, prep your look, then pack it away! This foldaway vanity mirror is big enough to reach for every day, yet portable enough to take with you on the go.Convenient nook at the base of the mirror holds your fave Rare...- $7.50
$25.00- $7.50
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